§ 27-51. Additional rules applying to both PWVL and PAL businesses.

(a)

Businesses holding a valid PWVL or PAL shall be situated together with their vessels where appropriate upon a site authorized by the remainder of this code plus the provisions of this chapter to have such business.

(b)

No PWVL or PAL business shall be located within 500 feet, as measured from the seaward property line, from any other PWVL or PAL business, except: (1) for businesses which are co-located in accordance with § 27-51(d); or (2) a PWVL may be located within 500 feet of a PAL provided that PWVL does not permit parasailing pick-up from a licensed PAL pursuant to § 27-50.

(c)

No PWVL or PAL business may be located on any beach or land north of or beyond an imaginary line extending from the Sanibel Lighthouse and Bowditch Point on Estero Island; or inland of the Big Carlos Pass Bridge.

(d)

Businesses holding both a valid PWVL and a valid PAL may rent personal watercraft and operate a parasailing activity business from a single location provided the location meets all requirements for both licenses.

(e)

Businesses holding a valid PWVL or PAL must meet the following requirements:

(1)

Other boating regulations. All businesses and their vessels are required to comply with the town's vessel control and water safety ordinance (Ordinance 96-26 as amended) and with F.S. ch. 327.

(2)

Insurance. A business must have and maintain comprehensive third-party liability insurance in accordance with § 27-56.

(3)

Structures on the beach. During its regular business hours only, a business may place one freestanding structure on the beach at its land-based site to conduct business with the public.

a.

This structure may be a table, podium, booth or storage box.

b.

The total horizontal dimension of this structure may not exceed a horizontal dimension of four feet by six feet, except for any awning, umbrella, or integral roof whose sole purpose is to provide shade.

c.

This structure must be portable and never be left on the beach before or after regular business hours.

d.

No portion of any flag, sign, booth, or equipment may extend to or be located within 15 feet of the wet sand.

(4)

Signs on the beach. This structure may contain a maximum of three identification or promotional signs painted on or mounted flat against the structure, no one of which can exceed eight square feet as measured in accordance with § 30-91.

a.

Any rate charts or state-mandated informational signs smaller than two square each shall not be counted as part of the signage limitation above.

b.

No signs or other advertising for the business are permitted on the beach other than the signage permitted on a table, podium, booth or storage box.

(5)

Signs off the beach. A business may also have one portable sandwich-board sign displayed at its land-based site during regular business hours if such signs are otherwise permitted by chapter 30 of this appendix at that site. However, any such sign:

a.

Must be placed indoors after business hours;

b.

Must not be illuminated; and

c.

Must not be placed on the beach at any time.

(f)

Licensed PWVL and PAL businesses may not rent paddleboards, kayaks and other non-motorized watercraft from their land-based location. Paddlecraft vendors at resorts are required to ensure that all renters of non-motorized watercraft adhere to all applicable water safety regulations.

(Ord. No. 14-07, § 4, 10-20-2014)